Tuesday, December 22, 2009

ExxonMobil: Industry committed to cutting GHG emissions

ExxonMobil ran an advertisement in the Dec. 21 Wall Street Journal about the oil industry's commitment to cutting greenhouse gas emissions.

Entitled "Fuel for thought," the ad states that the oil and gas industry invested more than $58 billion in low-emissions technologies from 2000-08.

"That's 44% of the total spent by all US industries and the federal government combined," the ad stated.

In a recent speech in Qatar, ExxonMobil Production Co. Pres. Rich Kruger noted that the oil and gas industry "must commit to taking on the dual challenge of meeting the world’s growing energy needs while reducing the growth of greenhouse gas emissions."

The International Energy Agency and many others predict that the world’s total energy demand will increase by as much as 30-40% in 2030 compared with 2007.

"Growing populations and developing economies will require more of the energy we produce today and the energy we will be expected to produce tomorrow," Kruger said. "But our industry has faced significant challenges before. And each time we have shown that the key in times like these is to maintain a long-term view and focus on the fundamentals."

"Within ExxonMobil, we are demonstrating our commitment and endurance by pursuing plans to invest $25 billion to $30 billion annually over the next 5 years on energy projects," Kruger said. "These are record investment levels for us. We are able to confidently pursue these plans based on our long-term view of industry fundamentals, and financial discipline, in good times and bad."

He believes the world needs to develop all sources of energy, hydrocarbon and other, when and where they are economically competitive.

"With this perspective, the best way for us to meet future demand and help curb greenhouse gas emissions is to continue to invest in new technologies," Kruger said, calling the energy industry "one of the most technologically advanced industries in the world."

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Blogger rrrr said...

Very interesting post. Video marketing is probably one of the the most cost-effective and dynamic ways to enhance a web site. The key is to find a decent video video production company that you can rely on to give good advice - personally we specialize in motion graphics (moving logos etc) so don’t do longer form videos for marketing. We do see plenty of clients who’ve received poor advice though from inexperienced video production companies though - the result is a video that frankly would do more harm that in good if it were distributed.

Video production isn’t as expensive as one might think and there’s an interesting article on video production at this site. Our advice is find people with a track record in Broadcast your company. - this is a mark of quality assurance … however avoid the larger companies with large offices and overheads (remember you’re paying for those overheads). Also try to avoid ‘project managers’ or ‘producers’ who have no real function other than to persuade you to spend more money than strictly necessary. The most effective video production companies we work with are small, ex-broadcast, ’3D aninmation’ enterprises that can streamline the whole process in a highly creative way (and that’s what you’re paying them for).

A good video company should also be able to advise on delivery and distribution - by web, email, or using the usual suspects like Utube. Something that’s often overlooked though is mobile phone video….. it’s really on the up and has a massive target audience for a carefully crafted viral video that friends want to pass amongst themselves.. just make it entertaining and funny and you’re there….. subtle free marketing with free distribution.

Good luck!

December 24, 2009 at 11:09 PM  

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